If Apple Doesn’t Reinvent TV, A Startup Will

What if a TV program was more than just a video that you passively watched? What if developers or content producers could insert code into video in compelling ways that fundamentally changed the experience of watching TV?

via If Apple Doesn’t Reinvent TV, A Startup Will | Erick Schonfeld: TechStream.

I really *don’t* want my TV to run apps. Really. Please. Don’t do it.

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