Why We Need to Keep Craft Beer Set by Brand

As the craft brewing segment matures, many brewers, distributors, and retailers have begun to wonder whether shelf sets organized by style traditionally used by chain retailers to market wines offer a better model for craft beer than the shelf sets organized by brand traditionally used by chain retailers to market beer.

via Brewers Association | News: Shelf Sets: Why We Need to Keep Craft Beer Set by Brand in the Chains.

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